The Financial Industry Regulatory Authority (FINRA) needed to create more content pathways to help everyday investors find information on their website. 

I created wireframes that mocked up how information would be displayed on the Investors homepage. Adding components to the large complex site required thinking through the information flow and organizing content by FINRA’s distinct audiences. I interviewed users to find out what content on the site was most important to them. Then, I worked on designing a new Investors landing page that leveraged FINRA's existing brand and style palette. 

UX Activities

• Wireframing

• User Interviews

• Prototyping

• Visual Design